How Pure Roots Challenged the Traditional Food Hall Model

Kali Masciangelo • Mar 23, 2022

The Innovative Concept Behind Pure Roots Provisions


In a world of ever-changing trends, one thing remains constant: the love for good food. From Michelin-starred restaurants to local diners, people continue to seek out new culinary experiences. The latest trend? Food halls. 


At Pure Roots Provisions, we are shaking up the food hall scene with a unique take on the concept. We're challenging the traditional food hall model by offering fresh, affordable, and made-to-order dishes. With an abundance of chain restaurants and fast food options, it can be hard to find a high-quality meal that won’t break the bank, which is why we started Pure Roots.


When you think of a food hall, what comes to mind? For many people, it's the fast-food court at your favorite mall. You can still find these nostalgic places but they're not alone in this category anymore! Hybrid food halls are popping up all over the country and they provide a unique twist on your classic food court. Unlike your traditional food hall, hybrid food halls allow you to mix and match between several restaurants and pay with a single transaction. 


At Pure Roots, we give our customers choice and flexibility, while still providing an all-in-one ordering experience. Located in the new Discovery Labs, we are a one-stop-shop for all your favorites, offering a variety of cuisines ranging from southern BBQ at Sparq to authentic Italian cuisine at Grazia. 

 

We are excited to challenge the traditional food hall model and provide an innovative, convenient, and affordable dining experience for our customers. Food halls have become a popular way to eat out, offering an eclectic mix of restaurants and cuisines under one roof. And with the growth in online ordering, we are taking advantage of this convenient option for our customers. If you're looking for a new takeout experience, order online today and receive 10% off your first order!


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